The Impacturi journal
Sharp writing on donor retention.
Field notes from the front line of donor stewardship. Numbers, methods, and the uncomfortable truths charities are quietly working through.
2 August 2026
Donor retention software for UK charities: what actually matters
Donor retention software for UK charities splits into two categories that get confused with each other. Here is the difference, and what a real retention layer needs to cover.
2 August 2026
How to write a donor Impact Web Page people actually read
A donor Impact Web Page that gets read is short, specific, and about the donor's donation. Here is the structure that works, for the update sent after a donation and the board report to trustees.
2 August 2026
Corporate donor Impact Web Pages: what good looks like
A good corporate donor Impact Web Page gives the company something they can put in front of their own board, donation by donation and at year end. Here is what that actually requires.